At TrustHoper, we love helping local businesses grow. One of our recent success stories is a popular restaurant in India. With the right digital marketing strategy, we helped them increase their leads by over 200%. This digital marketing case study shows exactly how we did it.
Understanding the Client’s Needs – A Real Restaurant Marketing Case in India
Our client owned a mid-sized restaurant in North India. They had great food and good customer service. But they were struggling to bring in new customers.
They had no clear digital marketing strategy. Their website was outdated, and their social media presence was weak. They relied mostly on foot traffic and word-of-mouth.
We stepped in to help. Our goal was to increase their leads and visibility online. This case became a perfect example of successful restaurant marketing in India.
Step 1: Digital Audit and Strategy Planning
We began with a full audit of their online presence. This included their:
Website performance
Social media pages
Google My Business listing
Online reviews
We then created a complete digital marketing plan. This plan focused on website redesign, SEO, paid ads, local influencer marketing, and social media marketing for restaurants.
Step 2: Building a Modern, SEO-Friendly Website
A modern website is essential for any business. We redesigned their old site to:
Load faster
Look good on mobile
Be easy to use
Include clear calls-to-action (CTAs)
We also added SEO-optimized content using keywords like restaurant marketing strategies in India and digital marketing for restaurants.
Within a month, the website started getting more traffic from Google searches.
Step 3: Local SEO and Google My Business Optimization
Next, we focused on local SEO. We optimized their Google My Business profile with:
Updated business hours
High-quality food and restaurant photos
Menu uploads
Customer review responses
This helped them show up in more local searches like restaurants near me or best biryani in [city].
We also listed them on food directories and popular Indian restaurant listing platforms.
Step 4: Social Media Marketing for Restaurants
Social media plays a big role in restaurant marketing strategies in India. We created a content plan that included:
Food photos
Chef stories
Behind-the-scenes videos
Weekly special posts
Festive offers and reels
We also ran Facebook and Instagram ads targeting people within a 10 km radius.
These ads received great engagement and brought in direct inquiries. Social media marketing for restaurants works best when content is real, local, and consistent.
Step 5: Paid Ads – Google & Facebook Campaigns
To boost results quickly, we set up paid ad campaigns. We used:
Google Ads for search keywords like best restaurant in [city]
Facebook Lead Ads with offers like “20% off this weekend”
Each ad was carefully targeted by location, age group, and food preferences.
We tracked results using UTM links and connected leads directly to the client’s WhatsApp.
These campaigns alone helped double their leads in just 6 weeks.
Step 6: Local Influencer Marketing for Restaurants in India
Influencer marketing is growing fast in India, especially in the food and lifestyle space.
We partnered with 3 micro-influencers from the same city. They had followers between 10k and 50k and a local audience.
Here’s how we made it work:
Invited influencers for a free dine-in experience
Let them share stories, reels, and honest food reviews
Offered giveaway contests with meal vouchers
Shared influencer content from the restaurant’s social media pages
This gave the restaurant instant exposure to hundreds of new potential customers.
People trust influencers they follow. This is one of the most effective marketing ideas for restaurants in India today.
Many leads we received were from users who saw the influencer’s reel and then contacted via DM or WhatsApp.
Step 7: WhatsApp and SMS Marketing Follow-Up
We added one simple but powerful step – follow-up messages.
Everyone who contacted the restaurant was added to a follow-up list. We sent:
Thank you messages
Feedback requests
Special offers and festive deals
This personal touch built trust and brought back repeat customers.
It also supported word-of-mouth referrals, the original strength of the restaurant.
Step 8: Regular Reporting and Strategy Updates
Every two weeks, we reviewed performance data and updated strategies.
We analyzed:
Which social posts worked best
What time ads performed well
Which influencers drove most leads
What content brought website traffic
This helped us improve every part of the campaign over time.
The client always stayed updated with simple, clear reports.
Results: 200% Lead Growth in 90 Days
The final results were amazing:
Website traffic grew by 160%
Social followers increased by 300%
Google reviews improved from 3.8 to 4.5 stars
Most importantly, leads increased by 200%
This digital marketing case study shows how the right steps can transform any local business.
The restaurant now receives daily inquiries and online bookings. They even started home delivery, thanks to the new demand.
Key Takeaways – Restaurant Marketing Strategies in India
Here’s what worked best in this project:
SEO-optimized website with clear CTAs
Strong Google My Business and local SEO
Social media marketing for restaurants
Paid ads with direct WhatsApp lead generation
Local influencer marketing in India
Follow-up through WhatsApp and SMS
Regular strategy review and campaign updates
These restaurant marketing strategies in India helped create real growth. They can work for any local food business when done right.
Let’s Grow Your Restaurant Leads
If you own or manage a restaurant and want similar growth, let’s talk.
At TrustHoper, we specialize in digital marketing for restaurants. We use SEO, social media, paid ads, and influencer marketing to bring real results.
Contact us today for a free consultation.